Culture drives commerce, which is why we need to actively educate and onboard these communities in order to ensure an equitable and profitable future for web3.” New NFT project aims to curb eviction “Black, brown women, people of color and LGBTQIA+ have combined spending power and unprecedented cultural influence that dwarfs the influence of any other community. “I firmly believe that web3 can only scale if diversity and inclusion are rooted in the foundation of what is being built,” Simone Berry, co-founder of People of Crypto Lab, said in a statement. The new campaign from POC – which describes itself as a company aimed at “building the metaversal blueprint for inclusion across web3” – and The Sandbox is reflective of a broader push among many brands and organizations to advocate for social justice and equal representation in the metaverse. The Sandbox, a mobile game that’s evolved to become one of the major zones of development in the metaverse, has partnered with People of Crypto Lab (POC) to build what’s being described as “the first-ever diversity and inclusivity center in the metaverse.” Slated for launch this June, “The Center for Belonging” – as the campaign is being called – will aim to boost DEI in the metaverse through “a uniquely diverse avatar collection,” education, gaming, entertainment and exhibits. The metaverse’s ‘first diversity and inclusivity center’ is coming to The Sandbox Spotify also says that it’s working on “an easy opportunity for artists to connect with fans and to partner with Spotify on the creation of in-game virtual merchandise,” and that a percentage of the revenue from merch sales will go directly to the artists.
Spotify Island’s first artist partnerships – with K-pop artists SUNMI and Stray Kids – will arrive later this spring, per the company. Teaser images released on Tuesday make Spotify Island look like a virtual wonderland of Spotify branding: the landscape is replete with the same distinct shade of green from Spotify’s logo, and the company says that visitors “will have the chance to collect the heart-shaped ‘Like’ icon, which can be exchanged for merch.” Though some popular names in the music industry (including Lil Nas X) have hosted concerts on Roblox, this is the first time that a music-streaming service has established a presence on Roblox, according to Spotify.
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