Instead, stick to a central area where people come and go. It’ll only add costly wear and tear to your car. She recommends not driving around aimlessly in hopes of picking up a ride. Emily is a journalist who went undercover for a month as an Uber driver and documented her experience in Philadelphia’s City Paper. But according to Emily Guendelsberger, that feeling is deceptive. When you’re a professional driver, it can feel like you’re busy and working whenever you’re cruising around. Lesson #2: Stop trying to feel busy all the time You can follow her exact steps to boost your business. She created a simple research framework that let her double her conversions and triple her prices. Consider Jacqui Pretty of The Grammar Factory. I got it.” But in reality, few people ever do this, meaning they miss out on the small touches that can bring massive business results. And the solution is a $15 phone mount that you can put on your dashboard.Ĭustomer research is one of those things you hear about and say, “Yeah, yeah, I know. After all, they’re doing this all the time.īut to a passenger, this can feel unsafe. They’re constantly looking down to see where they’re going. “Do you want a bottle of water?” Wait a few minutes then ask, “Do you want me to change the radio?”Īnother thing he noticed was that some drivers don’t have their phones mounted. It was a much better experience for the rider if the driver spaced the questions out.
“Do you want a bottle of water? Do you want me to change the radio station? Is the temperature okay?”
When he did this, he noticed there was a big difference between drivers who got 4.9 ratings versus 4.6.įor example, he realized it was annoying to get bombarded with questions the moment he got into the backseat. One guy named Harry Campbell, who has a blog and podcast for rideshare drivers, recommends taking a ride as a passenger to research the competition. And it’s usually small unexpected touches that people take note of. They look for other ways to go above and beyond. However, people who really crush it know these are bare minimum requirements. A 13-minute video covers common courtesies like: Opening the door for passengers, having extra phone chargers on hand, serving bottled water, and looking professional. Lesson #1: Use small touches to get massive resultsĪll Uber drivers go through a crash course on how to offer good service. On one hand, you can find Reddit threads with those that are barely scraping by:Īnd on the other, you have some earning more than most people with graduate degrees:
If you pay attention to the top dogs in any industry, you’ll notice they do far better than their competitors. And even if you’d rather shovel horse manure than be a driver, you’d be crazy to ignore the 6 lessons Uber drivers can teach you about distancing yourself from the competition online. GrowthLab is all about helping you start and grow a successful online business.
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